danse macabre skeletons and humans dancing hand in hand

We celebrate life,
in all its finite glory

Mori is not a brewery. It’s a guild. An organisation bound together by a calling. To oversee and practice excellence in a particular craft or art. In our case – the art of living.

Mori Gild was established in Tallinn, Estonia. Growing up around Tallinn Old Town, where buildings were built to last millennia rather than centuries, imprinted onto us the idea that if something is worth doing, it’s worth doing well.

Guided by that principle, we started crafting unnecessary, but delightful things that aim to delight us and drinks to celebrate moments that are worthy. And there are plenty, once you start paying attention.

Two medieval ideas

Memento Mori

Remember, death comes for us all. Seek to make each day worth. Uphold yourself to the highest of standards. Be kind. Lend a hand to those in need.

Memento Vivere

But also remember to live. Treat yourself to beauty. Dance. Have a bit of fun along the way. Life is serious enough as it is. You do not want your best dressed day in a casket.

“Be you a harlot or a nun, a beggar or a suit,
a libertine or a man in holy orders –
we all dance the dance of death.
So dance like there’s no tomorrow.”

A gentlemen's agreement

pinky promise with skeleton hand

We believe in a good time but never at the expense of others. Alcohol can accompany festive occasions, not fuel them. So let’s make a gentlemen’s agreement. Repeat after me:

“I swear to fulfil, to the best of my ability and judgment, this covenant: if consuming Mori nectar causes me to act in a manner unsuitable for a gentleman or a lady, I will dispense with this bottle and stay away from alcohol until such time as I have regained full and proper composure.”

pinky promise with skeleton hand

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